Sep 1 – Oct 1, 2026 · 5 items
The AI week, for a marketing manager
A real edition, written for: Marketing Manager
The one thing
Can your next campaign reach ChatGPT users through Amazon’s new ad pilot?
Amazon ads now run inside ChatGPT
Amazon will let its advertisers place ads inside ChatGPT, starting with selected US brands. Amazon announced the partnership with OpenAI on Thursday. Amazon sets up and manages the campaigns. OpenAI's own ad system decides when and where ads are shown. The ads appear as text or images below a ChatGPT answer and are labelled as sponsored. Delta Vacations is among the brands in the trial. Amazon has otherwise limited access to its store by ChatGPT, Claude and Gemini while building its own shopping tools. It has been buying ads on ChatGPT itself in recent months. OpenAI began selling sponsored placements in the US in February.
Why it matters for you
Amazon will place ads in ChatGPT for selected US brands. Your retail campaigns can now reach ChatGPT users directly.
- Select US brands can run Amazon-managed campaigns in ChatGPT responses
- Ads appear as labelled sponsored text or images below answers
- Amazon sets up and manages the campaigns for you
Try this
Ask Amazon whether your brand qualifies for the ChatGPT ad pilot
Sources
Meta One bundles AI and agent limits
Meta launched Meta One, a paid subscription across Facebook, Instagram, WhatsApp and Meta AI. It bundles the earlier Instagram Plus, Facebook Plus and WhatsApp Plus plans. Core and Premium tiers add higher usage of Meta's image and video generation tools. Business and creator tiers run from Essential to Max. These add scheduling, links in organic posts, exportable analytics, team access and a verified badge. They also raise how many customer replies Meta Business Agent can send on WhatsApp. Meta says the core apps and Meta AI stay free. Over 50 features are live, and rollout is gradual. Meta reports 15 million subscriptions and trials so far. Edits Plus and AI glasses support are planned later.
Why it matters for you
Meta One bundles higher image and video generation limits with more Business Agent replies. Your paid social campaigns can now scale AI content faster.
- Core and Premium tiers add higher usage of Meta’s image and video tools
- Business tiers raise how many customer replies Meta Business Agent can send on WhatsApp
- Over 50 features are live with gradual rollout
Try this
Check which Meta One tier gives the WhatsApp reply limit your campaigns need
Dots run 24/7 on your tasks
OpenAI launched Dots, always-on AI assistants that work without constant direction. They run on GPT-6 Astra with their own cloud computer. Dots connect to over 4,000 apps via plugins. They learn user preferences and work 24/7 on tasks. Users can inspect a dot’s work on its cloud computer. Dots can also use a user’s laptop with permission. They message progress or questions in ChatGPT, Slack, or Teams. Built-in safeguards include read-only tools for background work. Users control access, permissions, and approvals via Custom Rules. Specialist dots for organizations have their own identity and access. These are in focused enterprise pilots. Microsoft Agent 365 will integrate specialist dots. Dots roll out to Pro and Business Premium users in eligible markets.
Why it matters for you
Dots are always-on assistants that work without constant direction. They can draft and refine campaign copy while you focus on strategy.
- They run on GPT-6 Astra with their own cloud computer
- Dots connect to over 4,000 apps via plugins
- Pro and Business Premium plans get access first
Try this
Try a Dot to draft next week’s email campaign in ChatGPT
Paste this into your AI tool
Context: I run retail campaigns across email, social and paid Task: draft an email campaign for [product name] launching next week Constraints: - keep our brand tone and style - include a clear call to action - target [audience segment] Output: the email copy, ready to review
Sources
ElevenLabs v4 clones voices in 10 seconds
ElevenLabs released Eleven v4 and Eleven v4 Turbo text-to-speech models. Eleven v4 uses a new architecture for more emotive, controllable speech. It supports 90+ languages and 17,500+ voices. Professional Voice Clones are supported again after being absent in v3. Audio tags like laughs or whispers are followed more reliably. Context stitching keeps long-form audio consistent. Regenerations retain the same speaker identity. Eleven v4 Turbo is a low-latency variant for real-time use. It has ~100 ms median inference latency and ~150 ms time to first speech. Both models are available via apps, API, and agents. They support bidirectional streaming for agent loops. Professional Voice Clones work identically across both models. The models are available now.
Why it matters for you
ElevenLabs v4 now clones a voice with just 10 seconds of audio. You can add consistent voiceovers to campaign videos faster.
- Voice cloning now needs only 10 seconds of audio
- The model handles voice identity better over long text
- It supports 90 languages and stacked expression tags
Try this
Test cloning a brand voice for your next video ad
Manus 2.0 adds video editing and agents
Manus launched Manus 2.0 with a new agent harness called Cascade. Cascade reduces token use, task time and cost versus the prior system. Cloud Computer offers dedicated environments for projects needing persistent hosting. Automations now start from external service events as well as schedules. Manus Studio replaces the desktop app as a shared workspace for people and AI. Studio adds Video Editor for timeline-based video editing and fine-tuning. Video Editor includes Alchemy mode for higher-quality creative direction. Game Dev enables building, editing and publishing multiplayer games. Game Dev supports one-click multiplayer setup via Cloud Computer. Remote Control and Computer Use let users command their computer from elsewhere. Cue is a new standalone app for personal agents on phone and desktop. Cue agents can have their own email, phone, wallet and computer. Cue agents can work in group chats to hand tasks to each other.
Why it matters for you
Manus 2.0 adds a Video Editor for timeline-based editing. You can now fine-tune AI-generated video content for campaigns.
- Video Editor includes Alchemy mode for higher-quality creative direction
- Remote Control and Computer Use let you command your computer from elsewhere
- Cue is a new standalone app for personal agents on phone and desktop
Try this
Ask your team whether Manus 2.0’s Video Editor fits your video workflow
Sources
Build this
Every week, one small thing to build with AI in something you actually care about. No work in it. Five minutes to set up, and worth keeping if it earns a second run.
One meal plan for the week, with the one fact that would change it.
Five minutes to set up
Ask me three questions before you answer, then recommend one meal plan for this week using [what is already in the fridge] and [how many nights you need to cook]. Name the one fact that would change this recommendation and how to check it.
- Have ready what is already in the fridge and how many nights you need to cook
- Run this in ChatGPT because it handles follow-up questions well
- Check that the recommendation uses only what you already have
- Save the plan and the one fact that would change it
Yours arrives Thursday.
This one was written for a marketing manager. Tell us what you do and the next one is written for you — same news, your job, once a week.