Meta launched Meta One, a paid subscription across Facebook, Instagram, WhatsApp and Meta AI. It bundles the earlier Instagram Plus, Facebook Plus and WhatsApp Plus plans. Core and Premium tiers add higher usage of Meta's image and video generation tools. Business and creator tiers run from Essential to Max. These add scheduling, links in organic posts, exportable analytics, team access and a verified badge. They also raise how many customer replies Meta Business Agent can send on WhatsApp. Meta says the core apps and Meta AI stay free. Over 50 features are live, and rollout is gradual. Meta reports 15 million subscriptions and trials so far. Edits Plus and AI glasses support are planned later.
What changed
Meta sold separate Plus plans for Instagram, Facebook and WhatsApp only.
What it unlocks
Paying for higher limits on Meta AI image and video generation, plus more Meta Business Agent replies on WhatsApp.
- single plans from $2.99/mo
- bundles $7.99 and $19.99/mo
- business bundles $14.99 to $499/mo
- 15M subscriptions and trials
What you need to act on it
- a paid Meta One plan
- verification for the verified badge
- availability varies by region, app and account
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