Amazon will let its advertisers place ads inside ChatGPT, starting with selected US brands. Amazon announced the partnership with OpenAI on Thursday. Amazon sets up and manages the campaigns. OpenAI's own ad system decides when and where ads are shown. The ads appear as text or images below a ChatGPT answer and are labelled as sponsored. Delta Vacations is among the brands in the trial. Amazon has otherwise limited access to its store by ChatGPT, Claude and Gemini while building its own shopping tools. It has been buying ads on ChatGPT itself in recent months. OpenAI began selling sponsored placements in the US in February.
What changed
Amazon restricted outside AI platforms from its store and kept its ad tools separate from ChatGPT.
What it unlocks
Select US brands can run Amazon-managed ad campaigns inside ChatGPT responses.
- $1bn annualized ad revenue run rate
- 900 million weekly ChatGPT users
- top retail advertiser April-August
What you need to act on it
- Amazon advertiser account
- US location
- selection into the pilot
Sources