Research2026-10-22

Forrester published a Wave report on configure-price-quote solutions. It evaluates eleven providers. CPQ is evolving into an intelligent commercial engine for all revenue routes. AI now guides users and automates more of the work. Buyers should build a single commercial engine for every channel. Adoption should be the measure of success. Buyers should choose for an AI-driven future. New entrants have leapfrogged some established competitors. Some vendors have fallen out of the evaluation.

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