Lowe’s promoted Jen Wilson from SVP to EVP. She now leads Lowes.com and Marketplace alongside marketing, retail media, loyalty and personalization. Online sales rose 15.7% while comparable sales grew 0.2% in Q2 2026. Over 80% of home improvement shopping starts online. Wilson aims to unify the customer experience across all channels. She seeks end-to-end omnichannel personalization. Wilson has spent over 20 years at Lowe’s and now sits on its executive leadership team. She previously led the paint business and other merchandising roles. The move reflects broader industry trends of CMOs taking on commerce and customer experience. Wilson also oversees a creator network, loyalty program and retail media network.
What changed
Jen Wilson's portfolio previously covered marketing, retail media, loyalty and personalization only.
What it unlocks
Unifying digital commerce with marketing, retail media, loyalty and personalization under one leader.
- online sales up 15.7%
- comparable sales up 0.2% in Q2 2026
- 80% of home improvement shopping starts online
Sources