Noesion Radarnoesion.ai
Market2026-08-21

Marriott, IHG and Wyndham have each launched search tools this year that let travellers describe what they want in plain language instead of using filters. Some run on the chains' own websites and apps, and others run as apps inside ChatGPT. Hilton's version is still in testing, and Choice Hotels has not released a guest-facing search product.

What changed

Hotel booking searches relied on filter-and-list forms on brand sites and apps.

What it unlocks

Searching for and booking rooms at these chains by describing a trip in ordinary language, including from inside ChatGPT.

  • 4 tools launched in 2026
  • IHG search tool live 29 July 2026
  • Ask Bonvoy debuted 17 June 2026

Sources

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