Most US independent agents now use AI at work. Only 14 percent of agencies have formally adopted an AI tool. Agency-level AI use rose to 46 percent in a separate survey. Agents save an average of four hours a week using AI. Larger agencies are more likely to have deployed AI. Agencies cite limited knowledge as the main barrier to adoption. Security and privacy worries also slow uptake. Only 8 percent of agencies have AI embedded in daily workflows. Many agencies lack a written AI policy. Vendors may underestimate the difficulty of changing agency workflows. Clients now judge agencies partly on their use of technology. Agents prefer AI built into existing systems over standalone tools.
What changed
Agents used AI informally while agencies had no formal adoption or policy.
What it unlocks
Agencies can now assess whether to integrate AI into existing systems or adopt standalone tools.
- 65% of US agents used AI for work in past year
- 14% of agencies formally implemented AI tools
- 46% of agencies have any AI use
- 43% cite keeping up with AI as a top challenge
Sources