Meta launched Muse, a personal AI agent for people in the United States. Muse connects to a user's email, calendar, payments, health, smart home and shopping apps. It can send emails, book travel, fill out forms and make purchases. Checkout runs through Link by Stripe, with Shop Pay and 1Password integrations promised. Users connect services one at a time, and can name the agent and pick its avatar. Muse runs on Meta's own model, Muse Spark, inside a separate secure virtual machine. Meta says the agent cannot see passwords or payment methods, and that conversations do not reach its advertising systems. Access is free at first, with paid plans at two tiers once usage grows, so a payment card is required. It arrives on the web, iOS, Android and WhatsApp, with Meta's AI glasses to follow. TechCrunch notes Meta's record of privacy settlements and a recent $18 billion agreement with 29 states.
What changed
Meta's consumer AI answered questions rather than carrying out tasks across a user's own apps.
What it unlocks
Handing everyday errands to an agent that can email, book travel and buy things on a user's behalf.
- Power plan $20/month
- Maximum plan $100/month
- $18B multistate settlement in August
What you need to act on it
- US availability
- a payment card on file
- connecting each app or service individually
Sources