Noesion Radarnoesion.ai
Regulation2026-10-19

The FTC ordered Publicis to keep LiveRamp’s access neutral and nondiscriminatory. It must also build firewalls to block access to LiveRamp’s customer data. These terms let Publicis finish buying LiveRamp. The case is still pending. The order aims to preserve competition in digital advertising.

What changed

Publicis could access LiveRamp customer data and control its product access.

What it unlocks

Publicis may complete its acquisition of LiveRamp under FTC conditions.

What you need to act on it

  • FTC approval
  • neutral and nondiscriminatory access to LiveRamp products
  • firewalls preventing Publicis from accessing LiveRamp customer data

Sources

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