Schnucks launched an AI shopping assistant for its online shoppers. It first had to clean and unify its product and store data. Early users asked basic questions like store opening times. The tool struggled without complete nutrition and ingredient data. Schnucks built a model to translate internal jargon like TPR into plain language. It also added expert knowledge from bakers and other staff. Shoppers now ask for birthday cake message suggestions. The grocer sees strong uptake and plans to keep evolving the assistant.