Noesion Radarnoesion.ai
Market2026-11-03

Salesforce announced plans to acquire Cresta. Cresta is a provider of AI-powered contact center automation software. Salesforce did not disclose the price. A person familiar with the deal said the price is $2.7 billion. The acquisition strengthens Salesforce’s customer service business.

What changed

Cresta was an independent provider of AI-powered contact center automation software.

What it unlocks

Salesforce gains Cresta's AI-driven contact center automation capabilities.

  • $2.7 billion acquisition price
  • 9-year-old Cresta

Sources

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