Salesforce will invest $1 billion in Spain over five years. Madrid will become its EMEA South hub. A new headquarters will host an AI Implementation Team. The team will train graduates from across EMEA South. Trained talent will return to their home countries. The office includes spaces for customer collaboration and agentic AI training. Forward Deployed Engineers will work directly with Spanish customers. The investment expands Salesforce’s enterprise and partner footprint in the region. The announcement was made at the Madrid headquarters inauguration. Local government officials attended the event.
What changed
Salesforce had no dedicated EMEA South hub or AI Implementation Team in Spain.
What it unlocks
A regional center for recruiting and training AI talent across EMEA South.
- $1 billion over five years
- 5-floor Madrid headquarters
- 600 direct jobs in Spain
- 90 countries in EMEA South
Sources