Noesion Radarnoesion.ai
Market2026-08-10

WPP reported interim results showing like-for-like revenue less pass-through costs down 2.8% in Q2 2026, an improvement on the 6.7% decline in Q1, with WPP Media narrowing from -8.3% to -2.8%. CEO Cindy Rose told investors positive growth is unlikely before "sometime during 2027" and forecast low-to-mid single-digit declines in H2. Six months into the Elevate28 turnaround, which reorganizes the group around creative, production, media and enterprise solutions and expands the WPP Open AI-powered operating system alongside partnerships with Google, Amazon and Meta, WPP cited new business from Estée Lauder, Jaguar Land Rover, Heineken and Wendy's US media. Rose said AI tooling will likely have a "short-term deflationary impact on pricing" as clients expect productivity gains passed on. Elevate28 targets about £500 million (~$676 million) in annualized savings through 2028.

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