Release2026-10-09

OpenAI added a virtual try-on feature to ChatGPT. Users can click a try-on button on clothing and accessory listings. They can take or upload a selfie to see how items look on them. Generated images appear in ChatGPT on web and mobile. Users can save products to Favorites or organize them in a Library folder. The feature is available now.

What changed

Users could only view static product images in ChatGPT.

What it unlocks

Generating images of themselves wearing clothes or accessories before buying.

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