AI is now a key channel for auto and home insurance shopping and account management. 29% of customers use AI tools for research, service or policy understanding. 37% of those who used AI for research changed their policy as a result. 42% of those who used AI to shop bought a new policy. Independent agents still write 62% of all US property and casualty policies. Agents who view carriers as partners are far more likely to recommend them. They are also far more likely to write more policies with them. Only 48% of agents currently see their carriers as partners. Trustworthiness and innovation are the top traits agents associate with partner carriers. Low cost and longevity rank far lower.
What it unlocks
Independent agents gain more business by being seen as trusted, innovative partners.
- 29% of auto and home insurance customers use AI for research or service
- 37% changed policy after AI research
- 42% purchased a new policy after AI shopping
- 62% of P&C policies written by independent agents
Sources