Google launched Universal Cart in the U.S. across Search and the Gemini app. It saves items from multiple retailers in one place. The cart tracks price drops and stock changes using Google’s Shopping Graph. It suggests the best payment methods and finds promo codes. Users can check out via Google Pay or transfer items to a merchant’s site. It works with merchants like Nike, Sephora, Target, Ulta Beauty, Walmart and Wayfair. The cart preserves progress across Google so users can resume shopping later. It is built on the Universal Commerce Protocol.
What changed
Items from different stores had to be tracked in separate browser tabs or screenshots.
What it unlocks
Saving products from multiple retailers in one cart and getting alerts on price drops and stock changes.
What you need to act on it
- U.S. location
- access to Google Search or the Gemini app
Sources