Research2026-10-21

Forrester published its Q4 2026 Wave for revenue enablement platforms. It assessed Allego, Highspot, Letter AI, Mediafly, Mindtickle, Pitcher, SalesHood, Seismic, and Showpad. Customers confirmed the platforms deliver promised value quickly. Most use only 75% of available capabilities. Manager adoption lags behind other groups. CRM integration is common but often fails to improve execution. Platforms measure well but struggle to mobilize actions. AI amplifies existing organizational maturity. The biggest challenge is driving adoption at scale. Forrester advises operationalizing current features before adding more AI.

What it unlocks

Operationalizing existing revenue enablement platform capabilities at scale.

  • 75% of platform capabilities used
  • 60 days to measurable value
  • 22 vendor customers interviewed

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