VaynerX, Target and JPMorgan Chase spoke at Advertising Week New York. They described balancing AI-driven content with real-world experiences. VaynerX called this the relevance barbell. JPMorgan Chase uses its branches and events to create shareable social content. Target ran a two-day design showcase during New York Fashion Week. VaynerX argued experiential marketing should primarily drive social creative. Large language models now scrape brand videos for discoverability. Vaynerchuk said brands underspend on organic social for AI and search visibility. He criticized agency holding companies for prioritizing margins over clients. He called principal ad buying a form of fraud. He urged marketers to focus on consumer needs over industry awards. He suggested small events can outperform mass ads in 2026.