A Mastercard survey found a generational shift in shopping habits. A quarter of teens would use a fully AI-run shopping assistant. 23% of teens trust AI recommendations over their parents. 31% of teens trust AI recommendations over a friend. Two-thirds of parents expect AI shopping to define their children’s generation. Only 5% of parents expect the same for their own cohort. 62% of teens use AI at least once a month to research products. 49% of parents do the same. Mastercard says AI will increasingly help people decide what to buy. It predicts AI will eventually do the purchasing for them.

• 27% of teens would use a fully AI-run shopping assistant
• 23% of teens trust AI over parents
• 31% of teens trust AI over friends
• 26,000 parents and teens surveyed