IHG Hotels & Resorts launched an AI-powered conversational search tool in beta on its website and mobile app, announced Tuesday, July 28, 2026. Travelers can describe a destination, trip purpose, amenities or preferences and receive tailored hotel recommendations across IHG's portfolio of more than 7,000 properties, presented with interactive maps, real-time availability, pricing and property details that IHG says are grounded in verified property data and guest reviews; shopping by loyalty points as well as cash rates is supported. The rollout is phased, starting in the U.S. before expanding to other markets. IHG also plans an AI-optimized hotel content platform over the coming months supporting floor plans, videos and updated imagery. The launch follows IHG's ChatGPT app debut the prior month, and mirrors Marriott's Ask Bonvoy, Hilton's generative AI concierge and Wyndham's ChatGPT app.