Advertising Week New York 2026 gathered marketers from Smirnoff, Liquid Death and Chili’s. They discussed AI in advertising, reaching Gen Z and Gen Alpha, and creator economy trends. Liquid Death described building an AI-native marketing team. Chili’s, Disney and Alaska Airlines shared how deeper creator deals cut costs. Revlon used Amazon’s interactive video ads in a campaign. Free People’s CMO explained ceding control in celebrity partnerships. Target and JPMorgan Chase balanced content with activations for social reach. The event may have been the last at the Penn District.