Gartner predicts AI will let most high-performing marketing teams drop entry-level roles by 2030. It warns against cutting off new talent from the pipeline. CMOs should give junior marketers earlier exposure to strategic work. New hires should evaluate AI outputs and tie insights to outcomes. Hiring criteria must shift to assess AI-powered ways of working. Onboarding should place juniors in higher-value tasks with mentorship. 18% of marketers have already cut some roles due to AI. 16% have created new roles. 31% have reworked existing functions. The findings come from a survey of 1,303 senior marketing leaders.

• 18% of marketers cut roles due to AI
• 16% created new roles
• 31% reworked existing functions
• 1,303 senior marketing leaders surveyed