Release2026-10-01

OpenAI rolled out two new shopping features for ChatGPT. Users can upload a photo to virtually try on clothing or accessories. A Try On button appears in shopping results. Users can also save products to a Favorites library for later. The features use the ChatGPT Images 2.5 model. Users can describe a style and ask ChatGPT to find matching items. Users can upload celebrity outfit photos to find purchasable items. The rollout is global. OpenAI previously abandoned an instant checkout feature.

What changed

ChatGPT had no virtual try-on or product-saving features.

What it unlocks

Users can now virtually try on clothes and save products to a Favorites library.

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