Target announced a group of shopping features that use AI to aid product discovery. Photo Search launched in the mobile app in August. It lets shoppers find items using a picture they upload or take. Review Insights arrived in June and summarises what product reviews mention. Target says that feature has lifted conversions and cart additions. A Buy Again feature surfaces frequently bought items, past purchases and related deals. Target credits it with strong year-on-year purchase growth. A Continue Shopping feature, launched last autumn, resurfaces recently viewed products. Earlier work includes the Bullseye Gift Finder and Target Trend Brain for sellers. The announcement follows a second quarter in which sales and earnings grew.
What changed
Shoppers searched Target's app by text and read reviews one by one.
What it unlocks
Searching Target's app with a photo and reading AI-written summaries of product reviews.
- net sales up 5.3% to $26.5B in Q2
- comparable sales up 3.8%
- full-year sales growth guidance ~5%
What you need to act on it
- Target mobile app
Sources