Noesion Radarnoesion.ai
Release2026-10-05

TikTok expanded its global ad network to US brands. It launched Buy Direct for in-app purchases without leaving TikTok. It introduced a Shopping Assistant for product info, shipping and sizing. It added Smart+ to search ads for better relevance and performance. It rolled out Smart+ Creative Selection for streamlined asset picking. It launched Agentic Leads for capturing high-intent prospects. It expanded GMV Max to boost well-performing TikTok Shop content. It linked Model Context Protocol to Claude, Kimi, Manus, Perplexity and Snowflake. Integral Ad Science will measure TTAN campaigns. The moves target the holiday shopping season.

What changed

TikTok Ad Network was not available in the US.

What it unlocks

Running ad campaigns on third-party apps via TikTok Ads Manager in the US.

  • 400,000 third-party apps in TTAN
  • $81B GDP contribution in 2025
  • 54M US consumers bought via TikTok

Sources

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