Amazon CEO Andy Jassy said shopping agents like Meta’s Muse are not great. He added they are not more convenient than shopping directly with retailers. Amazon blocked Muse from its store in September for violating terms of use. Jassy noted outside agents did not cause Amazon’s weaker ad performance. Amazon’s own Alexa for shopping has over 400 million users in the past year. Its interactions grew 570% year over year. Users of Alexa for shopping spend 50% more per order. Meta’s Muse has over 10 million users in the US and Canada. Its average purchase size exceeds $200. Meta says shopping is the most common use case for Muse.
What changed
Meta's Muse had unrestricted access to Amazon's online store.
What it unlocks
Amazon confirms its own shopping agent outperforms third-party alternatives for its customers.
- 400M Alexa for shopping users in the last year
- 570% YoY growth in Alexa shopping interactions
- 50% higher spend per order with Alexa shopping
- 10M Muse users in US and Canada
Sources