Market2026-11-04

DuckDuckGo is pitching its search engine to schools. Google told schools they could turn off Gemini but not other AI features without losing Google Search. DuckDuckGo offers options to disable AI in its search and browser. It also provides a dedicated no-AI site at noai.duckduckgo.com. DuckDuckGo’s founder shared instructions for schools to switch their default search engine. Its public affairs officer criticized Google’s approach as monopolistic. DuckDuckGo says it supports AI but allows users to opt out. Google defended its decision, stating AI features would be off by default for schools. Google Classroom serves over 150 million users globally. DuckDuckGo reported a 30% rise in app installs earlier this year.

What changed

Schools could not disable Google's AI features without losing Google Search.

What it unlocks

Schools can switch to DuckDuckGo and disable AI features entirely.

  • 50 million Chromebooks in schools
  • 150 million Google Classroom users
  • 30% increase in DuckDuckGo app installs

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