Noesion Radarnoesion.ai
Market2026-08-24

Meta is preparing a consumer platform for AI assistants that carry out tasks, known internally as Hatch, with a launch reported for late August or early September, followed by a new AI model codenamed Watermelon in October. A tiered subscription reaching about $199.99 per month is under consideration, and a WhatsApp trial letting people connect third-party agents is due to begin shortly. The account rests on leaked internal documents, and Meta declined to comment.

What changed

Meta's consumer AI has been offered inside its apps without a dedicated agent platform or paid usage tiers.

  • premium tier up to $199.99/month
  • October target for new model
  • META stock down 15% year-to-date

What you need to act on it

  • products not yet launched
  • limited WhatsApp trial access

Sources

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