Microsoft filed a patent for a system to insert ads during gameplay breaks. The system would detect natural pauses like level completions. Gamers could earn credits for watching ads to unlock uninterrupted play. Xbox is already testing ad-supported cloud gaming for Insiders. The test offers one hour of play after two minutes of ads. Xbox aims to make ads add value rather than disrupt gameplay. The patent mirrors rewarded video ads popular in mobile gaming. Rewarded video ads command higher ad rates than other formats. Xbox’s ad business remains in early stages under new leadership. The division seeks higher margins amid recent job cuts.
What it unlocks
Inserting ads during natural gameplay pauses with optional rewards for viewers.
- $19.63 CPM for rewarded video ads on iOS in the US
- $9.64 CPM for interstitial ads
- $1.30 CPM for banner ads
What you need to act on it
- a patent filing
- Xbox Insiders membership for existing ad tests
Sources