Noesion Radarnoesion.ai
Release2026-10-08

Meta announced new AI tools for advertisers at Advertising Week in New York. It upgraded its business assistant with more memory and creative insights. The assistant can now import brand guidelines and generate creative elements. It can also update targeting and change ad budgets via chat. Scheduled tasks like recurring reports are being tested. Ads Creative Studio is expanding to more advertisers. Customer Lifecycle Strategy is now available to all advertisers. Advantage+ creative can now generate video from static assets. Ads Creative Studio can create and edit video concepts. Meta is adding direct checkout via Meta Business Agent on Messenger with Shopify. Similar checkout options are being tested for Meta AI with Adyen, PayPal, Shopify and Stripe.

What changed

Business assistant had limited memory and no import or scheduling tools.

What it unlocks

Uploading brand guidelines, generating creative, adjusting budgets and scheduling reports via conversation.

What you need to act on it

  • access to Meta's ad tools

Sources

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