Consumers use AI this holiday season for price comparisons and gift idea narrowing. They still want to keep control over final purchase decisions. One third are very or extremely willing to use AI for gift recommendations. Only 13% currently use AI tools for holiday shopping inspiration. Two thirds use AI to compare prices across products. Eighty eight percent used an AI tool in the past six months. Over 80% use AI at least occasionally before purchase. Thirty percent use AI every time before buying. Trust and data security concerns limit AI use in final purchase stages. Retailers like Walmart are investing in AI across the buying journey.

• 1/3 of consumers willing to use AI for gift recommendations
• 13% currently use AI for holiday shopping inspiration
• 66% use AI to compare prices
• 88% used an AI tool in the past six months