Noesion Radarnoesion.ai
Market2026-11-02

Svedka is letting consumers create its next Super Bowl ad. The contest offers a $500,000 prize for a 15-second spot. Submissions must feature its Vodka Water cocktail in a clear can. Entries are accepted until 1 December 2026. The move follows backlash over its AI-generated 2026 Super Bowl ad. Svedka provides a digital toolkit for ad creation. Andy Cohen will help judge the submissions. The brand’s in-house team produced the 2026 ad with AI lab Silverside. Svedka remains a top volume growth driver in U.S. spirits.

What changed

Svedka used AI to create its 2026 Super Bowl ad featuring its fembot mascot.

What it unlocks

Consumers can now submit their own Super Bowl ad for Svedka’s Vodka Water product.

  • $500,000 prize
  • 15-second commercial
  • submissions close 1 December 2026

What you need to act on it

  • submission via Svedka’s microsite
  • ad must feature Vodka Water in a clear can

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