Market2026-09-01

Waymo began paid driverless rides in Denver, San Diego and Tampa. Colorado is a first for the company's commercial operations. Each new city starts with dozens of cars, and Waymo plans hundreds over time. Riders must book through the Waymo app. Amazon's Zoox will start testing in Houston and San Diego this month, with human supervisors on board. That will take Zoox to 12 US markets, though its only paid service runs in Las Vegas. Tesla is expected to detail its Cybercab and Robotaxi service this week. Labor leaders warn of job losses, and safety advocates want crash and mileage data standardised. Driverless cars have caused gridlock and needed first responders to move them. Goldman Sachs Research supplies the market forecasts.

What changed

Waymo had no commercial service in Denver, San Diego or Tampa, and none in Colorado.

What it unlocks

Hailing a paid driverless ride in Denver, San Diego and Tampa through the Waymo app.

  • 4,000+ vehicles in 14 US cities
  • 500,000 rides per week
  • 12 Zoox US markets
  • US market $19B by 2030

What you need to act on it

  • the Waymo app
  • being in a served city

Sources

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