Noesion Radarnoesion.ai
Market2026-08-10

Jefferies downgraded Apple from "hold" to "underperform" on Monday, August 10, 2026, cutting its price target from $285.56 to $263.66. The firm's supply-chain checks indicated Apple had canceled a rumored all-glass iPhone expected for the iPhone's 20th anniversary in 2027, and cited rising memory prices plus limited progress in Apple's AI efforts. Jefferies estimated Apple's expected foldable phone, possibly revealed at an early-September event, would be priced at $2,199 for 256GB and $3,099 for 2TB because of memory costs. Bloomberg counted at least six firms with sell-equivalent ratings on Apple, matching a 2012 high after Steve Jobs' death. DRAM demand from AI data centers is driving the shortage; Apple has reportedly tested memory chips from China's CXMT. John Ternus succeeds Tim Cook as CEO next month.

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