Crayon launched Refresh, an autonomous agent for competitive intelligence. It checks hand-written battlecard content against tracked competitor data. Refresh flags outdated claims and suggests edits for review. Teams retain full editorial control over accepted changes. It surfaces market shifts like price cuts as redlines on relevant talk tracks. A competitive intelligence lead reported updating content in under two minutes. The tool targets the last 20% of content teams keep manual. It complements Sparks, which automates the other 80%.
What changed
Hand-written competitive battlecard content was updated manually and often fell out of date.
What it unlocks
Automatically flagging outdated claims in hand-curated battlecards and suggesting edits for review.
- 80% of competitive content automated by Sparks
- 20% kept by hand
- less than two minutes to update content with Refresh
What you need to act on it
- a Crayon subscription
- existing hand-written battlecard content
Sources