Meta moved Ads Super Burst toward general availability. It lets a brand book a 3 to 24 hour window on Facebook and Instagram. Category exclusivity can block rivals in the same category during that window. Guaranteed delivery ties reach and price to estimates from Reach Planner. Test flights reached a median 34 million people, about 14% of US adults online. Meta reported a 2.9 point lift in ad recall and a 0.6 point lift in intent. The research behind these claims is unpublished. First Impression Ads is testing in the United States. It sells the first ad position in Feed to one brand per day. Reels Trending Ads now offers 15 always-on standard topics. Aggregated View Time is an alpha-stage measurement product. It counts a person's seconds with a brand across a week rather than per view.
What changed
Advertisers bought guaranteed reach through Meta's reservation system without time compression or category exclusivity.
What it unlocks
Booking a short, high-reach window on Facebook and Instagram while excluding category rivals.
- 3 to 24 hour ad windows
- median 34M people reached
- 14% of US adults online
- 2.9 point lift in ad recall
What you need to act on it
- United States market
- reservation buying system
- minimum audience of 200,000 people
Sources