A SmartCustomer survey found 76% of U.S. consumers used AI for purchases in the past year. 89% do not fully trust AI recommendations. A third made a regrettable purchase based on AI advice. Half of bad purchases were electronics. Apparel and footwear made up 45% of the rest. 53% suspect companies release false info to influence AI. 98% say AI should validate sources and confirm company legitimacy. More women than men use AI for shopping. Gen Z is most likely to never use AI for shopping. The survey covered nearly 1,200 U.S. consumers.

• 76% used AI for purchases in past year
• 89% do not fully trust AI recommendations
• 33% made a regrettable AI-driven purchase
• 53% suspect false info to influence AI