Release2026-07-29

Kohl's launched an AI shopping assistant for its website and mobile app, announced in a press release on Wednesday, July 29, 2026. The assistant aggregates deals, gives personalized product recommendations, compares products, and supports image-based visual search, and can also answer promotion questions, track online orders, hand off to customer service representatives, and assist with buy online, pick up in store. It expands on the Gift Finder Kohl's launched in April 2026 for Mother's Day, which used Google Cloud's Gemini Enterprise for Customer Experience; the new tool again runs on Google's infrastructure. Kohl's follows Macy's, Michaels and Lowe's, which have deployed their own assistants such as Lowe's Mylow and Mylow Companion. Kohl's reported a 1.7% year-over-year net sales decline in Q1 with comps down 1.1% and a net loss of $14 million.

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