Noesion Radarnoesion.ai
Release2026-08-18

OpenAI is bringing advertising in ChatGPT to 31 European countries next week, including Germany, France, Spain, Italy and the Nordics. Ads appear only for people on the Free and Go plans, while Plus, Pro and Enterprise stay ad-free. Advertisers must go through OpenAI's sales team or a partner at first, with self-service booking due later in the summer.

What changed

Ads in ChatGPT ran only in the U.S. pilot and eight other markets.

What it unlocks

Buying ad placements shown to European ChatGPT users on free and low-cost plans.

  • 31 European markets
  • 8 markets added since February pilot
  • tens of thousands of advertisers

What you need to act on it

  • access via OpenAI Ads Solutions team, an agency partner or a technology partner until self-service opens later in the summer

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