Noesion Radarnoesion.ai
Release2026-08-18

OpenAI is extending advertising in ChatGPT to 31 European countries next week, six months after starting a US pilot. Advertisers can buy placements only through OpenAI's sales team, agency partners or technology partners at first, with self-service booking due later in the summer. Ads appear only for people on the free and low-cost Go plans, while Plus, Pro and Enterprise stay ad-free.

What changed

Ads in ChatGPT ran only in the US pilot and eight further markets.

What it unlocks

Buying ChatGPT ad placements aimed at users in Germany, France, Spain, Italy, the Nordics and other European countries.

  • 31 European markets
  • 9 markets before expansion
  • ads on Free and Go plans only

What you need to act on it

  • access via OpenAI's ads sales team, an agency or a technology partner until self-service opens later in the summer

Send this to someone who needs it

Shares the story and its sources. Nothing about you.

What does this mean for your job?

This is the story as everyone gets it. Once a week we send you the version written for your role — what changed, why it matters for the work you actually do, and one thing to try. Free while we tune it.