Target added AI photo search in its mobile app. It also launched Review Insights to summarize product reviews. Buy Again surfaces past purchases and deals. Continue Shopping reconnects users with recently viewed items. Review Insights increased conversions and cart additions. Sarah Travis leads digital and revenue at Target. The retailer also runs Bullseye Gift Finder and Target Trend Brain. It reported $26.5B in Q2 net sales. Net earnings doubled year over year. Full-year net sales growth is now expected at 5%.
What changed
Shoppers had to read full reviews and describe products in text to search.
What it unlocks
Finding products by uploading images and seeing AI-summarized review insights.
- 5.3% YoY net sales growth
- $26.5B net sales
- 3.8% comp sales growth
- 100% YoY net earnings rise
What you need to act on it
- Target mobile app
- product reviews exist
Sources