Amazon Ads renamed its unified platform Amazon Ads Agent. It combines sponsored ads, display, video and audio in one place. Full-funnel campaigns are now available to all US advertisers. Advertisers supply budget, products and creative and AI handles planning and optimization. DVA+ unites display, video and audio programmatic campaigns and rolls out late October. A creative agent scales assets with generative AI. A conversational experience adds media planning, targeting and analytics via chat. It surfaces targeting, bid and budget opportunities in one click. Beta features roll out across 20 marketplaces in 21 languages.
What changed
Sponsored ads, display, video and audio were managed in separate tools.
What it unlocks
Running full-funnel campaigns and unified programmatic ads across display, video and audio in one workflow.
- $20B Q2 2026 ad revenue
- 41% sales from new shoppers
- 18-point lift in detail page view rate
- 14% lower cost per detail page view
What you need to act on it
- an Amazon Ads account
- US marketplace for full-funnel campaigns
- beta access for conversational features
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