Meta reported AI enhancements to its ad systems are driving better results. Andromeda now considers a wider range of product matches for each business. GEM processes more data to improve ad relevance. GenRecs better matches ads to user preferences, even for new ads. Q2 2026 saw 8.3% more ad clicks and 15.7% higher conversions on Facebook. Q3 brought a 1.4% conversion lift from Andromeda and a 2% lift from generative retrieval. Meta’s AI business assistant is rolling out to more advertisers. It already drives 5% more conversions at the same cost. Partnership ads grew over 97% year over year in Q3. They now exceed a $15 billion annual revenue run-rate. Meta is adding checkout options within its AI agents. Expanded data processing capacity enables faster analysis of audience response data.
What it unlocks
Higher ad click and conversion rates for Meta advertisers through improved AI-driven targeting.
- 8.3% more ad clicks in Q2 2026
- 15.7% uplift in conversions in Q2 2026
- 1.4% increase in conversions from Andromeda in Q3
- 2% increase in conversions from generative retrieval in Q3
Sources