Release2026-11-05

Urban Outfitters Inc. expanded its Bamboo Rose TotalPLM platform. It added Create and Decision Intelligence modules. Create lets teams plan, track product data and estimate material costs. Decision Intelligence embeds AI across planning, development, sourcing and trade. The goal is better cost visibility and fewer supplier changes or redesigns. Dan Stockbridge at Urban Outfitters said it unifies design and development workflows. The partnership with Bamboo Rose began in 2010.

What changed

Urban Outfitters used Bamboo Rose’s TotalPLM without Create or Decision Intelligence.

What it unlocks

Design and merchandising teams can see material costs earlier in product conception.

What you need to act on it

  • existing Bamboo Rose TotalPLM deployment

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