Marketing leaders are shifting from AI literacy to building repeatable workflows and agents. Teams now identify and develop high-impact workflows with central support. Leaders must decide where autonomy is allowed and what must stay consistent. Governance should scale with risk, reach and reliance of each workflow. Human expertise remains critical for original inputs like insights and ideas. Content must be treated as an investment requiring ongoing stewardship. Owners must maintain trusted knowledge sources to prevent outdated outputs. Leaders must address how new marketers will gain judgment as AI automates traditional work. Decisions on autonomy, shared standards and accountability will shape AI’s impact on marketing.