Meta introduced AI tools to shape Facebook Feed and Reels. Users can now add and manage topics in a dedicated space. Posts now include a three-dot menu for direct feedback. Feedback can be given in free text after selecting interest. Recommendations update in real time during the same session. Large language models now power the ranking systems. The tools combine freeform text with existing engagement signals.
What changed
Feed and Reels recommendations were inferred only from engagement signals.
What it unlocks
Directly telling Facebook in plain text what to show more or less of.
What you need to act on it
- a Facebook account
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