Forrester reports a consumer AI trust gap in financial services. Nearly nine in ten US and UK online adults know about AI. Two-thirds in both countries say AI is evolving faster than it can be managed. Seven in ten consumers worry companies will not use AI responsibly. Risk concerns are highest for retirement savings and health plan selection. One-third of consumers already use AI for personal finance. Forrester recommends delivering AI that meets actual consumer needs. It also advises explaining how to maximize AI value. It urges helping consumers navigate AI mistakes. The full report is available to Forrester clients.

• 9 in 10 US and UK online adults aware of AI
• 66% in US and 69% in UK say AI evolution outpaces management
• 7 in 10 consumers concerned about responsible AI use
• 47% see high risk in retirement savings AI use