Reformation implemented an AI-backed planning tool. It improves product performance evaluation and demand forecasting. The tool bolsters in-stock rates and full-price selling. Q3 net revenue rose 19% year over year to $173.6 million. The brand swung from net income to a net loss due to IPO tax impacts. Active customers grew 23.4% to 1.25 million. Reformation opened seven new stores in the quarter. It now expects full-year revenue of $610 million to $612 million. CEO Hali Borenstein noted a consumer shift toward novelty, texture and color. The brand’s Q4 start is strong based on early data.
What changed
Planning relied on manual demand forecasting and product evaluation.
What it unlocks
Higher in-stock rates and full-price selling through AI-driven demand forecasting.
- Q3 net revenue up 19% to $173.6M
- Active customers up 23.4% to 1.25M
- 77 stores at quarter end
- Full-year revenue guidance $610M–$612M
Sources