Meta launched its Creator Marketing Hub globally. It adds discovery filters, content recommendations and ad-readiness editing tools. Facebook creators now join Instagram creators in the Creator Marketplace API. The Content Discovery API expands to recommend top organic creator content. New in-hub messaging streamlines communication with creators. Meta’s AI business assistant is integrated into the hub. Partnership Ads are now supported by the Meta Ads MCP connector. Live video ads will be available on Instagram from 29 September. Meta announced the updates at the IAB’s Global Creator Week.
What changed
Creators on Facebook and Instagram were managed through separate tools and APIs.
What it unlocks
Discovering and partnering with creators across Facebook and Instagram through a single integration.
- $37B creator economy spend in 2025
- $60.8B Meta Q2 revenue
- 27% ad revenue growth YoY
- 14% ad impressions growth YoY
What you need to act on it
- rollout through remainder of 2026
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