Quadient SVP Lilac Schoenbeck says CFOs move past early AI tests. She notes the first mile with AI is often the easiest. Organizations then face scaling AI across operations. She advises weighing buy versus build for AI tools. Bespoke AI can handle quirky in-house data better. Costs often exceed initial CFO expectations. She highlights CFOs as key customer communication conduits. AI can reveal how CFO actions affect upsell, churn and sentiment.