Market2026-09-18

Meta’s Muse reached No. 1 among free apps on Apple’s US App Store. It launched a week earlier. Muse is a personal AI agent designed to act on a user’s behalf. It can research, fill forms, buy items, book reservations and connect with services. Muse remembers user preferences and seeks approval before sensitive actions. Early users reported it found cheaper insurance and completed purchases. Some tasks failed due to data or integration limits. Agents still face questions over errors and privacy trade-offs.

What changed

Muse had not yet launched on the App Store.

What it unlocks

Handling tasks like research, form-filling, online purchases and service bookings on a user’s behalf.

  • No. 1 free app on Apple’s US App Store
  • $3,500 annual savings on auto insurance

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